Marketing is now a function()

Marketing is now a function()

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Channel:

Payvio Ltd.

Use Case:

UI/UX Design

Supports:

2025

Work Image
Work Image
Work Image
Project Overview

Payvio Ltd., a growing fintech brand, approached us to redesign their digital wallet app with a bold new direction—simple, wearable, and style-conscious. The app wasn’t just another transaction tool; it was meant to feel as seamless and personal as pulling on your favorite hoodie. The client wanted a product that reflected trust, comfort, and effortless function, while appealing to a new generation of digital-native users.

Our Approach

We took a fashion-meets-function mindset and translated it into interface design. Our team focused on minimal design patterns, soft gradients, and tactile interactions that echoed the feel of quality materials. The UI was stripped of unnecessary noise, putting user flows front and center—pay, save, split, and manage, all in two taps or less.

Accessibility and speed were essential. We adopted a mobile-first responsive grid, dark/light themes, and customizable dashboards. Throughout, we worked closely with Payvio’s branding team to align visuals with their apparel-inspired campaign.

Key Features
  • Two-Tap Transactions

  • Personalized Wallet Skins (Visual Themes)

  • Biometric + Gesture-Based Login

  • Spending Heatmaps with AI Suggestions

  • Peer-to-Peer Split & Share Function

  • Subtle Haptic Feedback on Core Actions

Results

0

Increase in daily user retention

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Increase in daily user retention

0

Increase in daily user retention

0

Reduction in customer support tickets

0

Reduction in customer support tickets

0

Reduction in customer support tickets

0

Increase in successful user onboarding

0

Increase in successful user onboarding

0

Increase in successful user onboarding

0

App Store reviews averaged

0

App Store reviews averaged

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App Store reviews averaged

Client Feedback

This design is wearable in every sense—simple, smooth, and something our users finally enjoy opening daily.

Avatar

Kiana Desai

,

CTO

This design is wearable in every sense—simple, smooth, and something our users finally enjoy opening daily.

Avatar

Kiana Desai

,

CTO

This design is wearable in every sense—simple, smooth, and something our users finally enjoy opening daily.

Avatar

Kiana Desai

,

CTO

Re/shaping marketing: 100M+ posts delivered via re/channel

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Re/shaping marketing: 100M+ posts delivered via re/channel

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Re/shaping marketing: 100M+ posts delivered via re/channel

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